Content: "The magazine of marketing/communications management."
Content: "The magazine of advertising, management and sales."
Content: Subtitle varies slightly.
Numbering: Seperately paged sections accompany some numbers.
Date/sequential designation: Vol. 245, no. 4, Oct. 23, 1953 and v. 249, no. 5, Oct. 29, 1954, include as section 2: Advertisers' annual. 1st-2nd ed., 1954-55.
Content: One issue each year, 1955-60, includes as section 2: Advertisers' guide to marketing, 1956-61.
Content: Beginning with 1961, one issue each year comprises: Guide to marketing for 1962-64.
Content: Absorbed Printers' ink monthly in Jan. 1942.
Date/sequential designation: Absorbed Tide Feb. 27, 1959. The final issue of Tide was v. 33, no. 3, the issue for Mar. 1959 (presumably already prepared for issue before the absorption took place. The purchase of Tide by Printers' ink was announced in the Feb. 20 issue of Printers' ink; Tide was mentioned in editorial statement for first time in issue of Feb. 27 of Printers' ink).